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Beautify Your Business


Many times you hear the importance of “first impressions” when interviewing for a job, meeting a new client, sitting down with your boss for an annual review or attending a seminar. As professionals, it is important to “dress for success,” have good eye contact and a great handshake all in an effort to give that great “first impression.”

Well, the same goes for your business location and office space.  Do you have an overall welcoming environment? Let’s take a walk through your business space:

1. As you approach the entrance to your building, is the sidewalk clean? Windows clear? Do you have planters and a welcome sign with your logo or an “open” flag?

2. As you walk in the door, does the office smell nice? Are the carpets clean and furniture in place? Do you have a “Director of First Impressions” – this is the person who oversees your front office and is the first to greet your incoming guests, clients and visitors? The personality of this person is crucial … they should be very friendly, helpful and happy!

3. Continue in the door, does your office reflect your brand? Is your logo visible on banners or walls?

4. Do you have artwork on the walls? If not, partner with local artists to display unique one-of-a-kind pieces. This is a great way to support the local art community while beautifying your office space.

5. Finally, what does your desk space look like? Do you have a dedicated space for files and paperwork? Stay away from office clutter.

“Your office is your home away from home." It’s the place where you fight for market share, pursue new business opportunities and realize your dreams.” www.allbusiness.com .

Business owner Barb Franzosa, Smith Partnership in Albrightsville shares: “For all 28 years at Pine Point Plaza, my partner, Jim Smith, and I have always felt that making the Plaza look its best is important. From landscaping to exterior facelifts, we keep Pine Point Plaza looking fresh, inviting and current. We like to think of the Plaza as Main Street in Albrightsville because the main anchors: MCT Bank, the Post Office, and Hazle Park Meats and Groceries make it like a Main Street with one-stop shopping. And with the Penn-Kidder Library and Visitor Center, the Day Care, and 24 Hour Car Wash, these smaller anchors also add interest to the retail mix. We hold community events, decorate for the seasons, and keep all litter and trash cleaned up each day. And people do notice, as I get comments every day about how nice the property looks. People feel better and safer shopping in a clean environment.”

Take the time to evaluate your business and office space to foster a successful environment. Professional and friendly staff along with a welcoming, organized and clean office space will help to enhance and grow your business. You want your clients to walk out of your business with a great first impression, so they return and even better and refer new business your way!

Need a professional space to hold a meeting or conduct a training class? If so, we have a cost-effective solution. The CCEDC conference room and training classroom at our office at 137 South Street, Lehighton are currently available for day or monthly rental. Space rental for either room is $50 for the day, $150 for the month. 

Our Conference Room can accommodate up to 15 people whereas our training classroom can accommodate up to 20 people plus an instructor. Each room is also well-equipped with electrical outlets, viewing screens, high speed wi-fi and the training classroom has a whiteboard.

For more information on these room rentals, please contact Marlyn Kissner at the CCEDC office at 610-379-5000 or send her an e-mail.


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