COURTESY OF GUEST BLOGGER, JILL STONE, STONE MOUNTAIN SOLUTIONS & TRENDS IN MARKETING MAGAZINE
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If you have a service business without a physical location it’s crucial to make sure your website reflects exactly what you want your prospects to know about your brand. You don’t have a store for your prospects to walk around in to experience the atmosphere or browse through merchandise. They aren’t able to ask you questions, try on clothes or taste samples. So how do you as a service business owner offer an experience to your prospects? I’m sure you’ve heard the saying “buyers do business with who they know, like and trust” but how do they get to know you? How will they get to like you? How will they learn to trust you? In other words, how do you let them know how awesome you and your services are?