COURTESY OF GUEST BLOGGER, JILL STONE, STONE MOUNTAIN SOLUTIONS & TRENDS IN MARKETING MAGAZINE
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This is the third of the articles in the series “Marketing Your Service Website like a Retailer”. This article will focus on the organization of your website. There is a reason why retailers place their products on the shelves the way they do. Grocery stores, for example, place great importance on the layout of the store as it guides you through each aisle so you can see (and be tempted by) all the delicious items available for you to take home. What can we learn about website design by studying grocery store layouts?
When you first come into the doors of a grocery store you will likely encounter one of three departments: bakery, floral or produce. Why? Because these three departments have the most sensory appeal. You may be attracted by the smell of the baked goods or the colors of the produce or flowers. They grab your attention the moment you walk into the store. Alternatively, another layout may be to place the staples far away from each other. For example, milk at the far end of the store while bread is available when you first walk into the store. The psychology of that is to draw through the store to force you to see the other items available for sale. It works! How many times do we say “I only came in for a few items” and we walk out with a cart full?